Our story · Since 1955
Where it began
A family business, grown from humble beginnings into a trusted leader in child products across Australia and New Zealand.
Founded in 1955, we've been committed to the safety, comfort and wellbeing of children for generations. Four of them, to be exact: same family, same promise, still 100% Australian owned.
Our legacy & commitment
Three generations
of getting it right.
Our story
From humble beginnings
We've been committed to the safety, comfort and wellbeing of children for generations. Our family business has grown from humble beginnings into a trusted leader in child products across Australia and New Zealand.
Trusted products, caring local support
Through our homegrown brands, InfaSecure, GroTime and TikkTokk, we provide quality solutions that ensure children are in safe hands. We also distribute global brands like The Jiffle and Leclercbaby, bringing world-class products to local families.
"We don't protect children because it's our business. We protect them because it's our family's promise, and it has been for four generations."
THE INFA FAMILY · EST. 1955
Where it all began. Our very first warehouse in operation
In 1955, this shed held everything we had, and everything we believed. A family business built on one protective instinct: we want what's best for our children. Seventy years on, the walls have changed. The instinct hasn't.
Four generations on
Still family owned, still designed and tested in Sydney, now trusted in nurseries and back seats across Australia and New Zealand.
Our sustainability promise
Caring for the next generation
Protecting children also means protecting the world they call home. Sustainable practices have always been part of what we do, and honestly, we're not quite there yet, but we're committed to improving our footprint.
The house of brands
One family, four trusted names.
Award-winning, again and again
#InfaFamily
Made part of the family
Come build safer journeys with us
We're always looking for good people.